Former Chrysler CEO Tom LaSorda appointed Fisker vice chairman image

Former Chrysler CEO Tom LaSorda will join Fisker Automotive as vice chairman, the California-based company announced.

The carmaker’s CEO and founder Henrik Fisker said LaSorda will have a day-to-day executive advisory role and will be chairman of the company’s strategy council. “This is a huge coup for us. Tom is going to be a bit more hands-on than you would expect of a board member. He understands what it takes to be a high-volume manufacturer,” Fisker was quoted as saying by the Automotive News.

The company is preparing to launch the production of the Karma hybrid sedan at its Wilmington, Delaware factory next year. Fisker’s only production car, the Karma plug-in hybrid, is currently being assembled under contract in Finland by Valmet Automotive.

57-year-old LaSorda is a former CEO, president and vice chairman of Chrysler Group. He joined the company in 2000 as executive vice president for manufacturing after having spent 23 years at GM, mainly in manufacturing. He became Chief Operating Officer of Chrysler in 2004 and Chief Executive Officer in 2005.

LaSorda’s appointment is Fisker’s second signing of an ex-Detroit 3 executive this week, after Wednesday’s announcement that former Ford executive Richard Beattie was hired as Fisker’s global sales and marketing boss.