The world’s largest premium automaker – Germany’s BMW – has snatched Ferrari’s former chief engineer in a bid to strengthen its fabled technical prowess.
BMW, Audi and Mercedes-Benz dominate competition at the top of the luxury “food chain”, but the “war” has reached new heights in recent years as the trio posts record sales each passing month.
A BMW spokesperson confirmed the naming of Ferrari’s former technical director, Roberto Fedeli in a new role, but declined to give further details on the executive’s new attributions at the Bavarian brand. Insiders point out to his expertise being put to work for BMW’s M unit or even Rolls Royce.
Fedeli entered the ranks of Fiat subsidiary Ferrari back in 1988 and held his position of chief engineer since 2007. According to a Ferrari spokesperson, Fedeli left the Italian sports car maker back in September, but his decision was not related to Luca Cordero di Montezemolo’s departure. The long-time Ferrari chairman was ousted after clashes with Fiat Chrysler Automobiles CEO Sergio Marchionne. The latter would now also assume the duties of Ferrari chairman.
Germany’s luxury trio has seen the technological race advance to new heights this decade, as second-placed Audi is closing in on BMW and Daimler’s Mercedes-Benz has unveiled a stream of new models that enjoy high demand.
Via Reuters, Automotive News Europe