The Formula E is – just as the name suggests – the electric powered equivalent of the well-known Formula One, and for its first season forecasts a global TV audience of 205 million viewers.
The series inaugural season, scheduled for September will make its debut in China, in Beijing, where the organizers have announced the race would be broadcast on state-owned broadcaster CCTV. The main Chinese broadcaster has a network of no less than 45 channels – one of the biggest in the world.
“The first race will be tough because it is at 4am or something like that. We will get huge figures in China but we will have to build the figures in the UK. I think it is good because we can build up through the season and then have the big event in London which we should really try to push,” says Formula E’s chief executive Alejandro Agag.
The race organizers also reached broadcast deals with ITV in the UK, TV Asahi in Japan and Rupert Murdoch’s Fox, set to cater for US audiences, as well as those of around 80 other countries.
The Formula E cars, equipped with electric motors of 300 hp and capable of top speeds of 150 mph, are backed by important names in the industry, including F1 team McLaren (engine), watch manufacturer TAG Heuer (timing), tyre supplier Michelin, technical partner Renault and Williams F1 – which supplies the batteries.