The British brand has chosen the 2013 IAA as their host for the launch of the “Q by Aston Martin” personalization service, which the company says it “goes beyond the options list” and allows buyers to specify individual wishes for their model. Also, they showcased some of their recently announced models.
To showcase properly the “Q by Aston Martin” service, they brought a Vanquish Volante with some of the services offered. It is finished in unique Red Ember paint with bronze metallic leather and Gulf orange front and rear splitters.
Aston Martin director of design Marek Reichman said: “The beauty of Q by Aston Martin is the service’s near-infinite flexibility. I believe the Vanquish Volante we are showing in Frankfurt demonstrates better than ever just how flexible we can be as we strive to create bespoke treatments for new cars.”
They also had on display the beautiful CC100 Concept and a few special-edition models. The CC100 Speedster concept came together in less than six months time, carbon fiber bodywork and all. Powered by the British automaker’s well-known naturally aspirated 6.0-liter V12 and six-speed sequential manual paddleshift gearbox, the company estimates 0-60 in four seconds and a top speed of 180 mph. Aston also claims the butterfly-doored CC100 gives a “teasing glimpses of potential future design direction,” – so we could see a new brand identity in the not too distant future.
The latest special-edition model is the DB9 Centenary Edition, which features a graduated hand-applied paint finish that includes special ‘tinters’ to realize an “inner darker color.” Aston says the special hue can add as much as 18 hours to the painting process, which itself can take some 50 hours. Other special tidbits include Deep Soft Black leather borrowed from the One-77 supercar combined with silver stitching and special embroidered logos.