Frankfurt Motor Show LIVE: Infiniti Q30 Concept image

After releasing in the wild the pictures wit its highly anticipated Q30 concept, Infiniti has officially unveiled the design study during the 2013 IAA.

Infiniti says the concept is “not a coupe, not a hatch and not a crossover but a fusion of the three body styles.” Actually, it’s a blend of all those things, the Japanese brand touting such designs in its concept models. Also, if you think Q30 to be extravagant, remember that Infiniti’s parent, Nissan, is behind the Juke.

Anyways, according to Infiniti, the “Q30 Concept signals the contemporary design vision for a compact Infiniti vehicle which will target a new generation of premium customers.” It is designed for younger customers seeking an alternative to traditional premium compact vehicles and open to convention-challenging approaches. The rumors also point that it will eventually turn into a real life model, which will be built in a Mexico plant alongside a Mercedes-Benz compact model.

The Q30 concept is based on the MFA platform, which underpins the A- and B-Class models, and is 4.46m long, 1.47m high and 1.85m tall and will get that production version sometime in 2015. For the European market, the model will be built at Nissan’s factory in Sunderland, UK and will maintain 95 percent of the concept’s exterior and interior styling.