The 64th IAA Cars, the world’s most important trade fair for mobility, has already confirmed its reputation as a crowd-puller on its first public weekend. According to the organizers, over 350,000 people have visited the IAA since it opened, and 1,007 exhibitors have signed up — up from 781 last time.
“This increase of 10 per cent puts us far ahead of the IAA 2009. Even in the mornings the IAA visitors had already filled the halls and were filling the open-air sites, too. Their main interest is of course the 89 automotive world premieres. But also the activities on the open-air sites – the off-road circuit, test drives, and the go-kart track – are very popular with the IAA visitors. We are looking forward very confidently to the second week of the IAA,” said Matthias Wissmann, President of the German Association of the Automotive Industry (VDA).
VW luxury brand Audi splashed out for its own test track, and Mercedes-Benz and Volkswagen faced off across the exhibit ground’s central square with gigantic, multi-story pavilions that left no doubt who the home teams were.
The 10-day pageant, featuring novel devices and concepts from over 1,000 auto- and accessories makers from 32 countries around the globe, is expected to draw some 800,000 visitors.