The big Web winners for the 2013 Frankfurt auto show were the BMW i8 plug-in hybrid and the Mercedes-Benz S-class luxury sedan.
The S-Class was named the media champion of the Frankfurt auto show as it made its debut with three different variants: a coupe concept, the low-CO2 S500 plug-in hybrid and the high-performance S63 AMG supercar. The S class got 5.17% of the online blogs and stories about the event, followed by BMW i3 with 5.16%, the BMW i8 with 4.9%, Audi Sport Quattro concept with 4.1% and the Audi A3 with 4.0%. The BMW i8 got 3.3% of the social media activity.
According to the German automaker the i8 will use 2.5 fuel liters per 100km (94mpg US/113mpg UK), better than the 3 liters per 100km for Toyota’s Prius plug-in hybrid. the Jaguar C-X17 concept got 3.1% of the social media feedback, followed by the Audi Sport Quattro concept with 2.5%, the Porsche 918 Spyder plug-in hybrid with 2.4% and the Toyota Hybrid R concept with 2.2%.
The brand which got the greatest amount of online chatter was VW with 8.4%, followed by BMW with 8.3%, Audi with 7.6%, Mercedes-Benz with 6.8% and Porsche with 4.4%. the most mentioned brand on social media (Facebook, Twitter, YouTube, etc.) was Audi with 10.8%, followed by BMW with 9.7%, VW with 7.8%, Porsche with 4.6% and Mercedes-Benz with 4.5%.