France saw an unexpected increase in new car sales last month, due to efficient marketing initiatives, new models and a low comparative basis in 2010.
In October orders for new cars was up 6% compared with the same period last year, marking the first increase since May 2012. Renault, VW, Hyundai-Kia and Citroen saw their sales going up, while Peugeot’s sales dropped 6%, according to a survey made by trade publication La Lettre VN Auto K7. The recovery comes as a surprise amid the volatile market conditions and the negative effects of the European crisis. Unfortunately this momentary recovery will not be enough to make up for the loss reported until now in Europe.
“Except for the Ford network which is literally foundering, others are doing quite well,” the newsletter said, citing a survey of 34 car distributors.
The newsletter also reported that the unemployment level in many auto industry sectors has seen an increase of 4%, according to data taken from the French national employment agency Pole Emploi. Last month Renault saw its sales increase 11%, compared with a 30% decrease seen in September, due to increased demand for the newly launched Clio 4 model. But the automaker’s low cost brand, Dacia, saw sales drop 1%.