The aftermarket specialists over at Garage Italia Customs are by now true connoisseurs of the Fiat 500 city car after presenting numerous custom jobs based on the cutesy model.
Now in time for the Milan Design Week 2016 the tuning experts have decided to go for a soda themed car – the Fiat 500 Pepsi “Live for Now”. The name is pretty much a dead giveaway and as such the 500 has embraced the well known blue, white, and red livery both for the exterior and – which is less tasteful – for the interior. The latter is rather on the flashy side but perhaps the younger generations will appreciate the street art applied on the Italian supermini. The exterior has been wrapped in a tailored Pepsi blue film on the bottom half and the upper half is wearing a custom digitally-printed film. There are some corny red accents here and there as well – wheel spokes and front fascia, which were necessary though for the Pepsi theme to come to life.
The cabin has a gear knob adorned in all three colors and two-tone blue & white seats have been finished with Foglizzo leather adorned with a special pattern inspired by the effervescent bubbles of a Pepsi. Garage Italia Customs reports the bubble effect was attained via a soft support inserted into the leather. Other details include the Pepsi globe on the headrests, a red DreamLux textile for the door panels and the headliner – and the effect is completed via the optical fiber woven into the material.