The tuning specialist, which is well known for its quirky interpretation of and BMW’s Italian division joined forces to present the bespoke i8 “Futurism Edition”.
The unique concept has been presented as a way of celebrating half of century of BMW history in Italy – but can also bode well with the worldwide celebrations of a century of life for the BMW group. Back in 1966 the Germans first established an official presence in Italy and now an i8 plug-in hybrid sports car has been treated to a special wrap the serves as an homage to the 50-year milestone. The pattern of this unique livery is actually retro-flavored, drawing inspiration from the 1909 “Street Light” (“Lampada ad Arco”) oil painting by Giacomo Balla – the way BMW Italy and Garage Italia Customs chose to most appropriately show what the i8 stands for.
The automaker’s division was the car provider and Garage Italia developed and crafted the tailor-made film. By the way, the inspirational painting is currently on display at the Museum of Modern Art in New York, there to showcase a street lamp powered by electricity under moonlight. Of course this is not an official BMW Art Car, but the i8 Futurism Edition showcases the same line of thought and also serves as a trampoline for BMW’s vision for the future of mobility. The BMW i3 and i8 are set to be joined in 2021 by a new “i” electric flagship that will also include numerous autonomous driving systems.