Garage Italia Customs revisits the BMW connection with MemphisStyle concepts image

The Italian tuner has had a tradition of delivering quirky Fiat 500 examples, but they recently entered a seemingly advantageous cooperation with BMW – so we’re treated to new i3 and i8 concepts.

The new MemphisStyle i3 and i8 are fortunately – or not, depends on your personal view – concepts that evoke the crazy era of the 1980s aesthetic excess, featuring a quirky range of stripes, polka dots, and vibrant colors. The two BMWs are actually – officially – inspired by Memphis Design, a furniture company from Milan. The company was most famous in the ‘80s for its pop-art-inspired work that mixed wild patterns and vivid colors. “Once again, my designers have beaten every expectation; they managed to transfer the real essence of the Memphis Design onto these futuristic one-offs,” commented Lapo Elkann, Chairman and Creative Director of Garage Italia Customs.

Garage Italia Customs revisits the BMW connection with MemphisStyle concepts 4

The aftermarket specialist certainly knows how to impress – though it might not be a positive feeling. Anyways, the i8 comes with a watermelon print on the front and rear bumpers, teal stripes on the pillars, horizontal stripes that turn purple at the back for the driver side while the passenger gets orange strips, a checkerboard pattern, and yellow rear fender. Both interiors are seemingly vibrant and eclectic. The i3 is a little more discerning – because the hood and trunk lid remain black, and the cars will appear on display at the Frieze New York 2017 art exhibit in May.