As the auto infotainment industry becomes tougher, Garmin managed to find a way to come with something innovative and competitive.
Garmin has developed an empire based on GPS devices, but as smartphones come with the GPS function too, the company had to come with something that competition has not though of: the sophisticated Head-Up-Display (HUD). This portable device gives the driver the possibility to display information from the smartphone on the vehicle’s windshield.
By using the included reflector lens attached to the device or a transparent film affixed to the windshield, the driver can use the Head-Up-Display to view real-time navigation information both during the day and during the night. The device can be attached to an iPhone, Windows Phone 8 devices or Android phones, used together with the Garmin StreetPilot1 or Navigon app.
The HUD was once used as a tool for fighter pilots, but now, automakers such as BMW, Lexus, Audi, Toyota and GM offer the device as an option for several models. As the HUD option is still quite new in the market, prices vary between $1,000 and $5,000.
“Head-up displays currently have their place in select high-end cars, but HUD makes this technology available as an aftermarket accessory for any vehicle, at an affordable price,” Garmin vice president of worldwide sales, Dan Bartel, said in a statement.