Geely rescues the Bloodhound world record project image

The Chinese automaker, best known for parenting Volvo, has decided to tie its name as main sponsor with a beautiful project – the Bloodhound rocket car that will seek to establish a new land speed record during the fall of 2017.

The Bloodhound land speed record project was actually in limbo – despite the fact that it’s at the cutting edge of technology (and craziness) – but it has now been saved thanks to a funding boost coming from Chinese automaker Geely. Signed on for a three-year agreement, the funding should support the project’s goal of hitting the incredible 1000 miles-per-hour (1600 kilometers-per-hour) mark. The idea took shape back in 2008 and was progressing solidly through the initial design, development, and build stages – momentum even hastened in 2014 and 2015 when the Bristol, England-based team finished the design and also built a trial model. The Bloodhound SSC rocket car made the world headlines last September when it was presented in London, but it has since stalled as they ran out of money.

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Zhejiang Geely Holding Group came to the rescue in August, so test runs and systems checks will be performed at home in the UK early in 2017, with the operation scheduled to move to the Hakskeen Pan in South Africa in the fall to start the world record attempt. Driver Andy Green will first try to do an 800 mph run – which is actually more than his existing land speed record by 37 mph (59 km/h).