Geely, one of the top ten Chinese automakers is about to enter the UK’s new car market and the first models will arrive at the end of 2012, the company said in a statement.
The Chinese automaker said it has reach an agreement with the UK’s Manganese Bronze Holdings plc (MBH) to become their distributor for the United Kingdom for the sale of new Geely cars, the supply of parts, to establish a dealer network and to provide an after-sales service.
Geely Auto UK will set up 30-40 strong dealer network and will also handle aftersales and parts. The company will be based in Coventry.
Initially, the company will import the Emgrand (pictured above), a four door saloon similar in size to the Chevrolet Cruze and Skoda Octavia, which will be priced at around £10,000. After that it plans to add a new model to its range every year for four to five years.
“Geely cars are already suitable for Europe and meet EU homologation and whole vehicle type approval and of course Euro 5 emissions. They are all well-equipped products but at affordable prices and will carry a five-year, 100,000 mile warranty”, Matthew Cheyne, Market Development Director of Geely Auto UK said.