The American car manufacturer, GM, has now produced 500 million vehicles that have left its assembly lines since the company was launched in 1908. For this special occasion, the brand continues investing in its auto production and also offers a one-time discount to some of its customers.
Alan Batey, Chief of GM North America, used this milestone for GM to announce the Fairfax Assembly factory in Kansas as one of the company’s $5.4 billion upcoming investments. The new plant will receive $174 million of that large sum for new equipment and technology in order to build the 2016 Chevrolet. One of the plant’s upgrades will be a shake-and-rattle booth that is set to stimulate road conditions to determine any noises.
For the 500 million cars anniversary, Batey and GM’s CEO Mary Barra gave away a 2016 Chevrolet Malibu to a wounded Iraqi war veteran and announced that in the third week of May, all the GM employees can share a one-time customer appreciation discount with friends who want to purchase a car from General Motors.
Barra spoke to the workers who showed up for the brand’s event, talked about other milestones GM has reached throughout these many years of existence and stated that “During 2015, we expect to sell more than 1000 new vehicles per hour, 24 hours per day. This adds up to nearly 10 million vehicles, the most in our history. I look at this extraordinary volume as 10 million opportunities to prove what kind of company we are and to say thank you.”
General Motors Co. and its partners manufacture cars in 30 countries with subsidiaries and joint ventures that sell cars under famous brands like Chevrolet, Cadillac, Baojun, Buick, Opel and Vauxhall.
By Gabriela Florea