Genesis presents the G70 at home in South Korea image

The Genesis luxury brand, a new subsidiary of South Korea’s Hyundai, hasn’t honored the Frankfurt Motor Show with its presence, which is why it opted to present their third model – the G70 sedan at home.

There’s a very logical explanation why the Genesis brand opted to deliver this presentation during the same time as the 2017 IAA, but at a different location – they’re not official in Europe, and according to rumors won’t be at least until the end of the decade. Never mind that – at home and most likely in the US when the local version will be introduced, the new G70 is going to give a run for their money to the German tri – A4, 3 Series and C Class. Officially dubbed as “luxury performance sedan,” the G70 was unveiled today at the Hyundai·Genesis Design Center in Namyang. And its home market is already getting it starting September 20th, complimenting the model range next to the dull G80 and luxury flagship G90.

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The G70 is a direct jab at the fierce field of midsize sport sedans – coming with four- and six-cylinder engines, as well as rear- and all-wheel drive, and it’s actually more compact than both the Kia Stinger (they share the platform) and even the BMW 3 Series. A total of three powertrains will arrive along with the G70 initially, surprisingly, not all of the petrol variety. The base option is a turbocharged 2.0-liter inline four, packing 248 horsepower and 260 pound-feet of torque, with the Sport pack bringing the pony count to 251. The G70 Sport features the 3.3-liter turbo V6 from the bigger siblings, counting on 365 hp and 376 lb-ft, allowing a sprint from 0 to 62 miles per hour (100 kilometers per hour) in just 4.7 seconds. There’s also a 2.2-liter diesel four cylinder with 200 hp, one that would bode well against the German rivals.

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Genesis is naturally putting an emphasis on the G70 Sport for now, coming with launch control, dynamic torque vectoring, and a limited-slip differential – not only that but the company also fits a variable-ratio steering and an adjustable suspension. The design isn’t overly resilient on class flourishes, it’s sporty and simple enough – even though it’s also clearly focused on the American and home audience, with Europeans having a bit different taste in premium sedans. The interior, meanwhile is modern and ergonomically advanced – an eight-inch touchscreen display sits atop the dashboard featuring pple CarPlay and Android Auto, and Genesis says the G70 will “be the first vehicle in Korea to feature server-based voice recognition technology, using Kakao’s artificial intelligence platform ‘Kakao I’.” Don’t ask us what Kakao is…