The green credentials of the BMW i8 have gone a little “reddish” during this year’s edition of the Geneva Motor Show, where the German automaker has unveiled the i8 Protonic Red Edition.

The company has been trying to rekindle the attention of eco-conscious buyers towards the plug in hybrid sports car, which has been introduced as a production series model back in 2014. While it’s not yet that time when a facelift is implemented, keeping the spirit alive in the mean time are these limited series. We have seen the i8 Protonic Red Edition on the show floor of the Geneva auto show and we’re feeling unimpressed. It does feature a bespoke Protonic Red exterior hue with some Frozen Grey metallic finishing touches and 20-inch W-spoke light-alloy wheels that are painted in Aluminum matte and Orbit Grey metallic. But other than that the styling changes are inexistent. Moving on inside the cabin we have some more “unique” styling and customers might be impressed by the carbon fiber trim, “i8” embossed headrests and red contrast stitching.

BMW i8 Protonic Red Edition Geneva 2016 04

The model also comes with “Protonic Red Edition” door sill plates, carbon-fiber door handles, and… grey seatbelts. We found to be nicer the black ceramic detailing on the gear selector and the custom floor mats with leather piping and red contrast stitching. The plug-in hybrid powertrain made up o a 1.5-liter TwinPower Turbo three-cylinder engine, an electric motor and a lithium-ion battery pack carries over, developing a combined total output of 357 horsepower – good for zero to 60 mph in 4.2 seconds and a maximum speed of 155 mph (250 km/h).


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