Geneva Motor Show LIVE: BMW M760Li xDrive image

Last month the largest luxury automaker in the world has taken the wraps off its latest flagship version of the… flagship 7 Series: the monstrous M760Li xDrive.

Following the online reveal, the model has now been shown in the metal in a world premiere during the ongoing Geneva Motor Show and we can tell you it has… flagship material. With a name longer than a simple M7, the M760Li xDrive coems very close indeed and should caress the egos of the most influent people on Earth. The high-performance sedan packs an aerodynamic package that makes it look more aggressive and comes with a modified front fascia and a trunk-mounted rear spoiler. We also looked at the sports exhaust system, Cerium Grey accents, as well as exclusive 20-inch lightweight alloy wheels that have been wrapped in Michelin Pilot Super Sport rubber.

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While the exterior has been customized enough to let anyone instantly recognize it’s not actually a regular 7 Series, the interior is a more subtle matter and the bespoke touches added by the engineers and designers include a three-spoke sport steering wheel, stainless steel pedals, and illuminated door sill plates. There’s also a custom center console with Piano Black trim and V12 badging.

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Power comes courtesy of a 6.6-liter M Performance TwinPower Turbo V12 engine that delivers in excess of 600 horsepower and 590 pound-feet of torque – mated to an eight-speed automatic transmission and a rear-happy four wheel drive xDrive system that will put all power to the tarmac. And the grunt is enough to propel the hefty sedan to 62 mph (100 km/h) in less than 3.9 seconds before hitting an electronically-governed top speed of 155 mph (250 km/h). Enhanced control is provided via the modified air suspension assisted by the Active Comfort Drive system with Road Preview technology. Maneuverability is also slightly improved by the Integral Active Steering system which also turns slightly the rear wheels.