Geneva Motor Show LIVE: Genesis G90 image

After being introduced at home in South Korea and during the North American International Auto Show in Detroit in January, the Genesis G90 is finally launched in Euro-spec during the Geneva Motor Show.

Hyundai has decided to introduce a luxury subbrand called Genesis – not to be mistaken with the flagship model that wears the same moniker – and the unit’s first product is the G90 limousine. In Europe it’s not going to break the monopoly of the German triumvirate but nevertheless represents an interesting Asian-styled take on the upscale segment. The model has size on its side and also the attention to details – even a German engineer (former BMW M executive) had a saying in this department – such as the significant reduction of noise, vibration and harshness (NVH) levels by using extra sound-deadening material. The model will be packing under the hood a choice of two classy petrol engines: a newly developed biturbo 3.3-liter V6 sending 365 horsepower at 6,000 rpm and 376 pound-feet of torque from 1,300 rpm and a mighty naturally aspirated 5.0-liter V8 developing 420 hp at 6,000 rpm and 383 lb-ft at 5,000 rpm. RWD is standard but clients can also go for the more practical H-TRAC all-wheel drive.

Hyundai Genesis G90 Geneva 2016 04

No matter the engine there will only be available an eight-speed automatic transmission. The design is little known to European clients but it has a lot in common with the US-offered Equus but the G90 transformation has brought an almost completely new interior. It packs all the luxury amenities you can imagine, including 12.3-inch screen for the infotainment system, 22-way electrically-controlled power driver’s seat, 17-speaker Lexicon sound system with a subwoofer, and a vast array of safety & assistance systems, full LED headlights, head-up display, and multiple configurations for the rear seats with rear-seat entertainment system featuring dual 9.2-inch screens.