The Spanish brand came to the Geneva Auto Show with its first SUV model, the right step into a steadily growing segment.
The Ateca SUV is Seat’s answer to the growing popularity of the SUVs and crossovers and all the major automakers are trying to take advantage of the trend, a direction that will further increase their profit. “Ateca is called to be our next brand pillar following the successful Leon and Ibiza. The SUV segment offers us enormous opportunities, as sales in Western Europe will grow by a 25%,” says Luca de Meo, Chairman of the Executive Committee of SEAT, S.A. “Moreover, the arrival of the SUV will be a key contributor to brand image improvement. That is our key challenge.”
Many elements found on the new SUV, like the trapezoidal grille, the side blisters with their minimum radii and maximum sharpness and the triangular light signatures, are typical of brand icons, such as the Leon. With a length of 4.36 meters, the Ateca has a compact footprint, but it still manages to offer 510 litres of luggage space in its standard configuration or 485 litres in the versions with all-wheel drive.
The model will be available before summer in Germany and Spain and progressively afterwards in other markets. It’ll come with petrol and diesel engines ranging from 115 HP to 190 HP, 4WD and 2WD versions, and manual and DSG boxes. The array of technology options extends from full-LED headlamps through a wide portfolio of assistance systems, like the traffic jam assist and the new Emergency Assist, to a package of latest-generation infotainment systems with 8-inch touchscreens and Full Link connectivity.