The Switzerland is well known for its neutrality stance – a focus reflected towards the auto industry as well. And the 2015 edition of the Geneva International Motor Show pointed that out.

The first major European auto show is well known for its prominence when it comes to radical small companies that bully their hypercapable, hyperstyled show stoppers. It’s even known in recent years for a venue of green companies that promote environmental friendly vehicle capabilities. But this year you could also see Geneva as the deciding factor when it comes to supercars and upcoming auto industry trends. The automotive industry is on the brink of a revolution – or if we may so, on the brink of multiple revolutions. The future shows us extreme capabilities, pressing regulatory concerns over fuel consumption and emissions, crucial international tensions and also giants from outside the game wanting a piece of the pie.

For starters, the edition this year was one of the first European shows in recent years to focus on cars, not the ailing economy. There are still pressing concerns, such as Russian president Vladimir Putin’s next move or the state of Greece’s decision to exit the European currency, but the relief has finally come – after a long and painful economical collapse the recovery is finally palpable.

And there’s an incredible amount of product introductions – from an Aston Martin crossover concept, a BMW minivan with front-wheel drive, a Mercedes with a half a million euros price tag to the recent announcement that Rolls-Royce was going to also make a sport utility vehicle. And, finally, the traditional automakers seem to be well aware that above them hovers a $178 billion estimated cash hoard of Apple Inc. – which could prove disruptive if the rumors that it’s building a car pan out.



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