Across all major markets – China, US and Europe – May’s sales returned strong results, but as other markets are showing concerning signs, among the best results were for the German automakers.
The situation is even more clear when it comes to splitting the premium segment from the mainstream, as BMW, Mercedes-Benz and Audi all recorded well beyond average sales last month, as opposed to brands like Opel and Volkswagen.
Actually, according to Creative Global Investments LLC analyst Sabine Bluemel, the declines faced on emerging markets such as Russia, Turkey, Argentina, Thailand or Brazil would especially affect the mainstream global automakers, like General Motors, Ford, Toyota and Renault-Nissan.
The Volkswagen AG conglomerate, Europe’s largest automaker and the second biggest in the world had slower gains last month than BMW or Mercedes-Benz, as the declines were not all offset by the increases at the Audi, Porsche or Bentley premium brands.
For the January-May period the sales for VW AG were at a record level though, up 6.3% to 4.11 million vehicles, thanks to strong increases on its traditional European and now, also, China markets.
In May, VW sales rose 5.9%, thanks to Europe (except Russia, where it’s down 12%) and China and other Asian countries. On the other hand, sales at Mercedes-Benz grew 10.4% in May and for the first five months by 14% to a tally of 641,384 autos. BMW AG, including Mini and Rolls-Royce, also grew strong, with a rise of 6.8% in May and up 7.4% for January-May to a new record of 826,865 units.