German automakers managed to reach record sales in the US thanks to double-digit diesel sales over the past 20 months.
This year VW, Audi, BMW, Porsche and Mercedes-Benz plans to add more diesel choices, among which the fuel efficient and powerful turbo options. William Craven, head of regulatory affairs for Daimler, said that diesel is a “cornerstone of our portfolio going forward” and that the automaker will introduce to the US a 4-cylinder diesel.
BMW’s Dan Creed, responsible for the brand’s product planning in North America, also announced that by 2025 the company will have a diesel option in each vehicle segment, as diesel is of utmost importance to reach the required federal fuel standards of 54.5 mpg.
“Fuel economy is the number one consideration for our customers,” said VW’s Doug Skorupski, manager of American product strategy.
In 2012 more than 20% of VW’s sales in the US were diesel, with an increase of 82% for the Jetta Sportwagen. VW’s Audi will add this year the Audi A8 TDI 3.0 liter V6, with an 800 mile range and fuel economy of 36 mpg, besides the A7 and A5 which will also get TDI versions. Porsche announced that 30% of the Cayenne SUV sales are diesel, but added that the company has no plans for the moment to add diesel versions for the high performance 911 or Boxter/Cayman models.