German officials ban Tesla from using “Autopilot” term in ads image

There’s an ongoing debacle in Germany between the authorities and the California-based automaker, with the latest development including the ban of the Autopilot name in the company’s advertisements.

The local Federal Ministry of Transport and Digital Infrastructure has asked Tesla through the country’s Transport Minister Alexander Dobrindt to stop using the word “Autopilot” in its ads. The official has explained the company is advertising its electric vehicles as having an Autopilot – which may translate for the driver that their attention is not required. “It can be confirmed that a letter to Tesla exists with the request to no longer use the misleading term Autopilot for the driver assistance system of the car,” added a spokeswoman for the Federal Motor Transport Authority (KBA).

Of course, Tesla fights back the allegations and says the Autopilot is a system that operates with the driver “Just as in an airplane, when used properly, Autopilot reduces driver workload and provides an added layer of safety when compared to purely manual driving,” a spokesperson for the company explained. All criticism could become obsolete if Tesla announces the Autopilot 2.0 on October 19 – when Tesla is programmed for a major announcement.

Via Reuters