/ Audi, BMW, Industry, Mercedes-Benz, News / German premium trio lures mainstream clients in the US

German premium trio lures mainstream clients in the US

Linked In Share
German premium trio lures mainstream clients in the US

Audi, Mercedes-Benz and BMW are rolling out cheaper models in the U.S. to woo customers from mass-market rivals like GM or Ford.

Audi, which will present the A3 sedan at the North American International Auto Show in Detroit next week, will offer the car for $29,900 when it goes on sale in the spring. That would match the price of the Mercedes CLA sedan, which has been on sale since September, as the German brands push models that cost less than half their flagship cars.

Germany’s high-end carmakers are increasingly vying with mainstream competitors for buyers of models such as the $26,780 Ford Taurus and $30,545 Chrysler 300. Their aim is to lure a broader base of customers and keep them loyal as the companies target global sales records.

Mercedes’s push with the CLA helped the Daimler AG unit grab the lead in US luxury-car deliveries in 2013, beating out BMW and Toyota’s Lexus for the first time in more than a decade. BMW will introduce the $33,025 2-Series coupe in the first quarter in its bid to lock in new customers.

The down-market shift replicates the German carmakers’ approach in their home market. Mercedes, Audi and BMW are only outsold by Volkswagen AG’s namesake brand in Germany as affordable models such as the Mercedes A-Class hatchback and Audi A1 subcompact, which aren’t offered in the U.S., broaden their appeal to less-affluent buyers.

Upscale brands account for 31 % of the German car market, compared with 19 % in the US, according to consultancy IHS Automotive. Backed by expanded lineups, these brands will probably grow 24 % in the US by 2018, compared with a 6.7 % gain for the total market.

Via Bloomberg

by Aurel Niculescu (my Google+) - Thursday, January 9th, 2014 - filed under Audi, BMW, Industry, Mercedes-Benz, News. Image credit: .
Linked In Share
Related Articles
german luxury market share us


Discuss: German premium trio lures mainstream clients in the US

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

The 2,000HP Trion Nemesis gets detailed, new images released
The 2,000HP Trion Nemesis gets detailed, new images releasedTrion Supercars has released some addition information on the impressive Nemesis along with a new photo gallery with what should ...
McLaren P1 GTR – interior images released
McLaren P1 GTR – interior images releasedMcLaren has recently released the first interior images with the much awaited P1 GTR. After being officially unveiled not too ...
Mercedes-Benz G-Class by German Special Customs
Mercedes-Benz G-Class by German Special CustomsThe aftermarket specialists from German Special Customs have recently pulled the wraps off their latest creation, a new tuning ...
Toyota still undecided over Mexico factory
Toyota still undecided over Mexico factoryThe Latin American country seems to have become the place to go for automakers aiming to expand their production capacities in ...
Scion teasing iM Concept for L.A. Auto Show
Scion teasing iM Concept for L.A. Auto ShowScion has released the first teaser images with the so-called iM Concept, which will be officially presented to the public during ...
Hyundai’s third-quarter profit slumps 29%
Hyundai’s third-quarter profit slumps 29%The largest South Korean automaker reported – just as analysts suspected – a record decline in its third-quarter net profit, ...
[VIDEO] Are you the BMW M4 GTS?
[VIDEO] Are you the BMW M4 GTS?A weird camouflaged version of the BMW M4 Coupe has been recently spotted on the Nurburgring where it was being tested out. A ...
Lotus Evora first response vehicle for Dubai paramedics
Lotus Evora first response vehicle for Dubai paramedicsThe Lotus Evora first response vehicle has been officially presented to the public during the 2014 Gitex Technology Week at the ...
US: Florida is the most likely place to forever lose your luxury car to thieves
US: Florida is the most likely place to forever lose your luxury car to thievesAccording to a report that was just released by the US National Insurance Crime Bureau, Florida owners of premium and luxury cars ...
Galpin Auto Sports 50th Anniversary Ford Mustang going to SEMA
Galpin Auto Sports 50th Anniversary Ford Mustang going to SEMAThe Galpin Auto Sports 50th Anniversary Ford Mustang will be officially presented to the public, in a premiere, during the 2014th ...
BMW i8S planned
BMW i8S plannedBMW is planning to introduce an even hotter version of the i8, the so-called i8S, which is believed to go official in the near ...
Takata gets support from Toyota official
Takata gets support from Toyota officialA senior Toyota official has expressed support for the Japanese auto parts supplier Takata, involved in a massive debacle over ...
US: NHTSA increases Takata airbags’ recall total to almost 8 million vehicles
US: NHTSA increases Takata airbags’ recall total to almost 8 million vehiclesIn just a few days, the US National Highway Traffic Safety Administration has counted a massive tally of vehicles from several ...
Mercedes to build the Sprinter commercial van in North America
Mercedes to build the Sprinter commercial van in North AmericaDaimler, the parent company of luxury automaker Mercedes-Benz recently announced the next-generation of the brand’s well-known ...
Hyundai’s key Sonata model fails to impress US market
Hyundai’s key Sonata model fails to impress US marketThe South Korean automaker hoped the recently refreshed Sonata sedan would be an asset in reversing dwindling US sales, a market ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

Trion Nemesis 1
mclaren p1 gtr interior 1
Mercedes-Benz G-Class by German Special Customs 1
Scion iM Concept 1
Lotus Evora first response vehicle for Dubai paramedics 1
lamborghini reventon for sale 1
jlr china plant 1
Chevrolet Colorado Sport concept
2015 porsche cayenne tuning topcar 1
chevrolet chevelle ringbrothers sema motor show 2014 1
renault sport r.s. 01 1
Mercedes-Benz S65 AMG tuning voltage design 1

More automotive from inautonews
Trion Supercars has released some addition information on the impressive Nemesis along with a new photo gallery with what should become the fastest ever road-legal vehicle. If you thought that the Koenigsegg One:1 is impressive, think again, because all you previously knew on the Swedish supercar ...
read more
Inautonews Editors Section
Test Drive: Mercedes-Benz A180 CDI AT
Test Drive: Mercedes-Benz A180 CDI AT The new generation of the A-Class has been around since 2012 and its overall design is quite drastic, considering its predecessor. Now, two years ...
Test Drive: Citroen C-Elysee 1.6 HDi Exclusive
Test Drive: Citroen C-Elysee 1.6 HDi Exclusive Citroen has introduced the second generation of the C-Elysee last year. The model is smaller than the C4 and it is based on the Peugeot 301, being ...
Test Drive: BMW X4 xDrive30d
Test Drive: BMW X4 xDrive30d The newest crossover to make its way into BMW’s lineup is the X4. This is based on the X3 and it is basically a smaller version of the X6, aimed ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety US: NHTSA increases Takata airbags’ recall total to almost 8 million vehiclesIn just a few days, the US National Highway Traffic Safety Administration has counted a massive ... Report – Takata officials under investigation by US prosecutorsAccording to a report coming from The Wall Street Journal, the federal prosecutors have opened a ...
Safety Section