Around two-thirds of Germans still consider Volkswagen a company that manufactures “outstanding” vehicles, even as the automaker is facing its biggest crisis in its 78-year history.
Volkswagen AG, the largest carmaker in Europe and the biggest in the world by sales after the first six months has been entrenched in a massive scandal since it admitted last month to have rigged US diesel emissions tests. The company lost around 30 percent of its market value as it also acknowledged it had used the illegal software in up to 11 million autos sold worldwide and last week announced it would recall 8.5 million affected cars within the European Union. But according to market research firm Prophet, sixty-five percent of Germans believed the scandal was overblown and the group can make excellent autos – the sample survey was done on 1,000 people. Six out of ten also didn’t foresee long term damage to the “Made in Germany” label and 63 percent also said in their opinion the issue would soon slip out of memory.
Certain respondents did express a concern that VW’s scandal could affect other businesses connected to the country’s excellent reputation for engineering prowess and reliability. Germany is Europe’s largest economy and also the biggest auto market on the continent, with the automotive industry accounting for at least 750,000 jobs. Politicians from the lowest level up to Chancellor Angela Merkel have also rallied to support the crucial sector, claiming the actions of one company should not impact the general auto industry.