Volkswagen Ag’s luxury division Audi managed to stay ahead of closely following rival Mercedes-Benz for the second month in a row in 2015 as the unit has a recently updated lineup that boosted demand.
Audi posted February sales that were 4.2 percent higher than the ones seen during the same month last year, delivering 122, 550 luxury cars and sport-utility vehicles – the month’s best figure to date. Audi revealed the demand was buoyed by the new-generation A3 compact series and upgraded A6 lineup. Audi also said in a statement containing the figures that after two months 2015 figures have already soared 7.4 percent past their 2014 data – reaching a record high 260,250 units, with regional demand high in China, Germany and the United States – also the brand’s best-selling three markets.
The Ingolstadt-based automaker also managed to best Stuttgart-based Daimler, which reported that sales of its Mercedes-Benz brand reached record figures in February. Last month’s figures stood at 120,270 autos, rising 14.6 percent from a year earlier and reaching a two-months tally of 246,135 vehicles. The two automakers are both contending for the world’s best selling spot in the luxury segment, currently held by Munich-based BMW AG – due to report its figures for last month sometimes this week.
Audi has been seeing increased demand for its range of vehicles on the back of new introductions – such as the facelifted A1 compact and Q3 SUV in Europe. It will also launch later on this year the new generations of the best-selling A4 midsize range and flagship SUV – the Q7.