Ghosn Plans to Build a New Plant in North America image

Nissan’s CEO Carlos Ghosn announced the automaker needs another plant in North America in the following five years.

Nissan plans that in about 5 years to take 10% of the US market and the additional plant will manufacture Infiniti models. Ghosn also said that the top priority for the Infiniti brand is to sell more of its existing high-volume models and therefore the company needs an exotic halo model.

“Whenever we reach 10 percent market share in the United States,” Ghosn said, “I think we’re going to need more capacity. We don’t have too much available capacity in North America. There will hopefully be more to come.”

Ghosn hopes that the company will reach this target by 2017 and the plant in Mexico that will open in 2013 is not enough for this ambitious plan. So far Nissan has not seen a boss tint he US sales and Ghosn blames this on the lack of local production capacity. From January to October sales increased 11% to 946,169 units and the North American combined market share fell 7.9% during this period from 8.1% last year.

“You are going to see more and more Infiniti production outside of Japan,” Ghosn said. “North America is one potential site.”