Ghosn says Nissan is going for a larger market share in the US image

Carlos Ghosn, chief executive officer of Renault SA and Nissan Motor, says the Japanese automaker is going to reach its long-running target of grabbing 10 percent of the US market within the next 22 months.

Over the past half a decade, chief executive officer Carlos Ghosn has pledged Nissan to reach 10 percent market share in the United States, the second largest auto market in the world, but met headwinds and has made little progress so far. Still, the executive has decided to stick to the prediction, which should be met within less than two years, by the end of fiscal year 2016. Ghosn believes Nissan will make inroads towards its goal by pushing the new Maxima, redesigned as a sports sedan, the Rogue crossover sport utility vehicle and certain other models, in a bid to jump from the current level of 8.4 percent to 10 percent by March 31, 2017. The move could be called bullish, since the automaker was at 8.2 percent back in 2011, when the goal was first presented.

Ghosn, who was interviewed at Bloomberg’s headquarters in New York said: “With the lineup we have, I think we deserve more market share. We’re not chasing market share. We’re looking for reasonable market share from the investments we’re making.” The executive presented a target that is not usually discussed by other rivals – who are now focusing more on bigger car prices and increased earnings margins rather than actual big sales figures. Nissan could have a point, since it’s the largest automaker in the neighboring Mexico, with 26 percent market share.

Via Bloomberg