GM’s Electra Trademark Renewed image

Recently GM has filled renewal of its trademark on the Electra name, which was used between 1959 and 1990 for a range of large premium Buick vehicles.

On June 5th the company filed with the U.S. Patent and Trademark Office to protect the Electra name, for possible use in a future model. Since the Electra name hints at electricity we can guess that it will be used for the company’s second ‘ultra-green’ vehicle, more luxurious than the Buick and more appealing than the Volt. The only thing we know for sure is that GM plans to use the trademark with automobiles, as it was stated in the application.

Earlier this month GM also filed to protect the GNX trademark, which dates back in the 1980s when the company manufactured a version of the Buick Regal called the Grand National or “GNX.” In May GM also applied to renew protection for the Riviera name, used by Buick for a long time.

“It is us protecting the names of historic vehicles,” said GM’s Nick Richards.

He also added that the company hasn’t made any decision on re-using any of these names and that it is all rampant speculation.