GM aims big with new versions of its U.S. popular full-sized SUVs image

General Motors has just unveiled new versions of its Chevrolet and GMC full-size SUVs in an effort to maintain the company’s dominance in this lucrative segment of the U.S. auto industry.

The 2015 Tahoe and Suburban were revealed in New York, while the 2015 Yukon, Yukon XL and Yukon Denali were premiered in the city of Los Angeles. According to the company officials, all the models will hit dealers in the first quarter of 2014.

These rather giant SUVs from General Motors make up 74% of the U.S. full-size SUV market, which also includes the Ford Expedition, the Nissan Armada, and the Toyota Sequoia.

“This is an important and profitable segment and we have set the bar high,” to keep that leadership, said Dan Ammann, GM chief financial officer and executive vice president, in a statement.

John Schwegman, GM executive director for U.S. truck product and pricing, said sales for the full-size SUV segment are down from a “boom” between 1995 and 2005 when gasoline prices were low and the shift of consumers toward crossover vehicles just started. Still, the segment survives thanks to a base of loyal customers in this lucrative segment.

The 2015 Tahoe and Suburban are designed to be more functional and refined while offering more safety features and a greater range of advanced technologies for today’s connected customers. In 2015, the Suburban turns 80-years-old, and GM says that is the oldest model name still in production. This is the 12th generation of the Chevy Suburban.

The all-new 2015 Yukon, Yukon XL and flagship Yukon Denali, models will deliver greater capability and refinement, with more power, new fold-flat rear seats and a quieter interior. So far in 2013, Chevrolet and GMC have sold 125,000 Chevrolet Tahoes and Suburbans and GMC Yukons and Yukon XLs.

The rollout of the SUVs is the continuation of the launch of GM’s biggest mass-market consumer vehicles, which began with the June launch of its full-size pickup trucks, the Chevrolet Silverado and the GMC Sierra.