General Motors, who lost the No.1 title in the world’s largest market to Volkswagen in 2013 aims to rule again, as it further lifts its sales in February – by a good 20%.
The Detroit-based company, which counts China as its biggest market, announced in a statement that its sales for February were at 257,770 units, up from 215,070 a year earlier, led mainly by an increased demand for the Wuling microvans. The Wuling models, which make up around 50% of local deliveries, were up 32 %, while the luxury brand Cadillac posted a huge 91 % increase – totaling 4,378 units.
GM China president Matthew Tsien forecast last month that the US automaker and its local joint-ventures (Shanghai GM, SAIC-GM-Wuling and FAW-GM) aim to grow local deliveries by 10% in 2014, for a total of around 3.5 million units.
Wuling sales in February totaled 137,018 units, Buick – which counts China as its biggest market – delivered 59,164 units and Chevrolet dropped slightly, by 0.1 % to 46,347 cars. Baojun, which has been set up as GM’s affordable passenger car brand in China, had limited sales, of just 5,602 units.
GM plans for 2014 to introduce in China 19 new or facelifted models, with a planned $11 billion investment until 2017 to boost manufacturing capacity.