GM, which plans to increase sales in China 75% by 2015, apologized for a Chevrolet ad which included a song considered racist by a Hong Kong newspaper.
The specific song from the Chevrolet ad was referring to ‘the land of Fu Manchu’ and the girls in the commercial were singing ‘ching, ching, chop-suey,’ considered racist by the Hong Kong newspaper. The commercial was made for the Chevrolet Trax SUV and included music from the well-known artist Parov Stelar, such as the Booty Swing Song. The lyrics in the ad said: ‘Now, in the land of Fu Manchu, The girls all now do the Suzie-Q, Clap their hands in the centre of the floor, Saying “ching-ching, chop suey, swing some more”.’
“Our intent was not to offend anyone and we’re deeply sorry if anyone was offended,” Ryndee Carney, a Detroit-based GM spokeswoman, said yesterday in a telephone interview. “We’re reviewing our advertising approval processes to make sure this doesn’t happen again.”
GM plans to boost sales in China and invest $11 billion in the region by 2016 to build new plants and add new products. GM’s target is to sell 5 million vehicles in this market by 2015 after sales were up 11% to a record 2.84 million units in 2012.