General Motors has appointed Susan Docherty as president and managing director of Chevrolet Europe, effective January 1 2012.
She will replace Wayne Brannon, who has decided to retire from General Motors after 38 years with the company. Docherty, 49, will oversee the growth of Chevrolet and Cadillac in western and central Europe, GM announced on Thursday. Currently head of GM’s international sales and marketing operations, Docherty occupied various sales and marketing roles with GM, including head of U.S. marketing, general manager of Hummer and marketing director for Cadillac.
A Canadian citizen, she has also had marketing roles at GM’s offices in Zurich, Switzerland, and Ruesselsheim, Germany. “It’s an honor to accept the Chevrolet baton from Wayne Brannon and his team and I’ll be running hard from day one in my new position,” Susan Docherty is quoted as saying in GM’s release. “With seven exciting new cars and SUVs arriving at Chevy dealerships in Europe in the past few months, this is a great time for us to take on the competition and continue to grow our business in Europe,” she added.
Under Brannon’s leadership, Chevrolet doubled its European sales volume. In the first three quarters of 2011, Chevrolet sold over 380,000 vehicles in Europe, achieving double-digit sales growth in 11 countries. In the brand’s centennial year, 2011, seven new Chevrolet models were launched in European markets.