GM appoints Tim Mahoney as chief marketing officer

General Motors today announced Tim Mahoney as new Chief Marketing Officer Global Chevrolet and Global GM Marketing Operations Leader.

Mahoney, who will take office on April 1, joins Chevrolet from Volkswagen, where he has been chief product and marketing officer since 2011. Mahoney will report to Alan Batey, GM Vice President, U.S. Sales and Service, and interim GM Global Chief Marketing Officer.

The new marketing boss will be responsible for executing Chevrolet’s new brand platform, Find New Roads, and for overall coordination of GM’s global marketing operations.

“Tim’s experience and passion for the automotive marketing business, combined with his innovative and collaborative style, has made him one of the most respected marketers in the business. His background and experience is a perfect fit for Chevrolet at the perfect time. With more than 20 new product launches around the world in 2013, Tim will play a key role as we continue to grow the brand globally,” said Alan Batey.

Mahoney has an extensive background in global automotive marketing, with previous jobs including a variety of marketing positions at Subaru of America, Porsche Cars North America and Volkswagen.

Last month, Chevrolet announced a new global communications platform – Find New Roads – to align its global marketing, engineering, design and retail operations behind a single vision.