The fact that gasoline prices start to decline won’t stop GM from launching its Chevrolet Spark minicar in the US in August.
The Chevrolet Spark minicar features a 4-cylinder, 1.2-liter Ecotec engine with four-speed automatic or five-speed manual transmission. The model will enter the US market when gasoline price is expected to reach $3 per gallon or even below. The car has 83 horsepower, but no details were given on the fuel economy.
The model made its debut at the Los Angeles Auto Show in November, and is already selling in Asia, Europe, Mexico, Australia and South America. The Chevrolet Spark is GM’s first minicar model, and it can be put besides other models from this segment, such as the Mini Cooper and Fiat 500.
“It’s been very successful for us around the globe, so the decision was, can we get some incremental sales out of this, can we bring some people into the franchise that we haven’t seen in the past? Let’s see how it goes,” Perry said.
The company hopes that the Spark minicar will hit a strategic balance between the pursuit of market share and profitability. GM said that the model appeals to young, entry-level buyers.