General Motors purchased the former Warren Headquarters of an advertising agency that recently moved to downtown Detroit.
The automaker plans to transform the 150, 000-square-foot property into more space for its expanding Tech Center Campus. The building is located on Van Dyke Avenue, across the Tech Center. The GM facility has about 19, 000 workers in product development, design, information, technology, R&D and customer service. The GM acquisition comes as the brand continues consolidating its engineering operations at the previously named center.
GM spokeswoman, Renee Rashid-Merem said that “We are in the process of determining a renovation plan. Ultimately, the building will serve as an extension of the Technical Center, providing us with additional office space for our employees and visitors.”
The GM acquisition comes several months after Interpublic Group division Lowe Campbell Ewald moved to the former J.L. Hudson Co. warehouse connected to the Ford Field – a 122,000-square-foot space, recently converted into a five-floor office building. The agency’s decision to move its headquarters and 500 employees to the renovated complex was a win for downtown Detroit.
Lowe Campbell Ewald offices in New York and Detroit are handling Cadillac advertisements, and were previously in a partnership that was jointly handling Cadillac, partnership that ended on Monday. A spokeswoman for Lowe Campbell Ewald said the company’s Warren building was empty when it was sold two weeks ago to GM, with no additional details being revealed by GM.
By Gabriela Florea