General Motors expects a modest market share gain this year in the United States, the company’s CEO said.
GM will introduce new models this year and hopes to grow faster than the market. “If we don’t grow faster than the market we’re not taking market share by definition, so I do think we’ll grow faster than the market. Certainly that’s our hope and that’s our expectation,” CEO Dan Akerson said.
The executive added that 2013 and 2014 will be “good years” for the company. GM will refresh 70 percent of its U.S. lineup over a year and a half, including redesigned Chevrolet Silverado and GMC Sierra pickups. The company will launch 13 new Chevrolet models in the U.S. this year while fighting to curb losses in Europe and managing operations in China, its biggest market, where the economy is cooling.
Akerson is pushing GM to improve operating margins and reorganize the carmaker’s corporate structure to align its business around Chevrolet and Cadillac brands globally and away from regional operations.
GM’s U.S. market share last year fell to 17.9 percent, an 88-year-low, while some competitors, including Toyota, recovered from production constraints following natural disasters in 2011.