Less than a quarter of Chevrolet’s dealerships will be allowed to sell the 2014 Corvette Stingway when it will hit the market at the end of this summer.
“The Corvette Stingray provides a great opportunity to attract new customers to Chevrolet and your dealership, ” said Chevy sales chief Don Johnson and marketing head Chris Perry.
Last week, GM announced that around 900 of its more than 3,000 Chevrolet dealerships have met the standards to sell the redesigned Corvette. These dealerships can start ordering the 2014 Corvette Stingway in the following weeks. The US automaker limits its Corvette dealers as it expects demand to surpass production for the seventh-generation sports car. Last year these 900 dealers accounted for 80% of Corvette sales.
Other dealerships will be added in 9 months after the model’s launch. A dealership became eligible to sell the model, after had sold at least four Corvettes in 2012.
“Chevrolet provided dealers with guidance and requirements early in 2012 so dealers would know well in advance whether they would likely receive Corvette models during the initial six to nine months after launch,” Russ Clark, Chevrolet marketing director for performance cars, said in a statement.