GM will launch in a few weeks the advertising campaign for the redesigned Chevrolet Silverado.
Mark Reuss, head of GM’s North American operations, said that the launch for the GMC Sierra and 2014 Silverado pickups is going according to the plan and there were no drawbacks to the rollout. Analysts estimate that the US automaker has invested between $3 billion and $4 billion to manufactured the new trucks and their engines, but also to upgrade the facilities were these vehicles are manufactured.
“We want to match availability with the marketing, so we’ve still got some weeks before we get everything to everybody that needs it,” said Reuss.
He said that the advertising campaign will not begin until the automaker makes sure there are enough vehicles on dealers’ lots to meet demand. These pickups are of utmost importance for GM, which tries to keep ahead of Ford and its F-150 truck, the US top-selling vehicle. The current truck and SUVs models account for 60% of GM’s global profit, but the new models might bring extra profit of $1 billion this year and the next.
Reuss also added that the company is not concerned about the weak Japanese yen, which could result in increased incentives across the industry, nor about the industry’s weaker-than-expected sales in April.