GM considered Mark Reuss for CEO in 2010 image

GM’s North American president, Mark Reuss, was considered for the top job at the U.S. carmaker in 2010 when the board chose Dan Akerson.

According to an excerpt from a forthcoming book by GM’s former CEO, Ed Whitacre, Reuss’ lack of experience led the board to the current chief executive, Dan Akerson. When Whitacre told the board he would not continue as CEO, his idea for his replacement was Reuss, according to the excerpt published on Wednesday by Fortune magazine and quoted by Reuters.

“Mark had zoomed up the executive chain in record time; he went from midlevel engineer to the No. 2 person in the company in the space of a year, more or less. The plus was that Mark was showing a lot of poise and management potential. The downside was that he hadn’t been in the job long enough to prove himself as a CEO,” Whitacre says in his book.

Titled “American Turnaround: Reinventing AT&T and GM and the Way We Do Business in the USA,” Whitacres book is scheduled to be published early next month. Reuss declined to comment on Whitacre’s book, while GM said the comments were Whitacre’s and the company was focused on the future.