A senior General Motors official axed his Facebook account after he replied to a website that inconsiderately wrote about the company’s declining U.S. auto market share.
Mark Reuss, president of GM’s North American operations, responded to an article on the automotive website TheDetroitBureau.com. The article on the site reffered to comments from a recent U.S. General Accounting Office report that showed GM’s market share had slumped since 2008, the year before its bankruptcy.
GM’s U.S. market share in the first nine months of 2013 was 18 %, compared with 17.9 % for 2012 and 22.2 % in 2008, according to industry research firm Autodata Corp.
Greg Martin, a GM spokesman, said, “Mark made a personal decision to deactivate his account and it was in no way related to any recent posts.”
Reuss’ Facebook reply was captioned by a Wall Street Journal reporters’ blog before the account was closed. The blog reported the deactivation of the account earlier on Monday. Reuss said in his Facebook post that GM now sells more vehicles with four brands in the U.S. market than it did with the eight brands it had when it entered bankruptcy in 2009.