Thursday, August 23rd, GM is expected to announce that it will manufacture the all-new Chevrolet Cruze at its Lordstown Assembly Plant.
Since 2008, GM has invested around $350 million for the production of the Cruze, which has been manufactured in Lordstown since its introduction. The all-new Chevrolet Cruze will be a 2014 model and will go on sale next year. The Cruze was launched in September 2010 and since then the 4,500 employees at Lordstown Assembly Plant have been working in three shifts.
Last year the Cruze was GM’s best-selling car and the second best-selling compact in the States. Over the past few months, as the Japanese car makers have recovered, sales of the Cruze have dropped. Since the model was launched it sold over 1.65 million units worldwide and by the end of this year it is expected to reach 5.0 million, taking into consideration that in the second quarter GM sold 1.3 million Chevys.
The only challenge for GM is to keep up sales of the Cruze above the tough rivals such as Honda, Hyundai, Ford, Mazda and Toyota. Cruze sales decreased 12% on the year, compared with Honda Civic’s sales that were up 22%, Hyundai Elantra increased 5.4%, Toyota Corolla up 17%, Mazda 3 increased 9.6% and the Ford Focus’ sales raised 17%.