GM said it expects to sell more crew-cabs versions of the new 2014 GMC Sierra, as they are more expensive, therefore more profitable.
Both the Sierra and the 2014 Chevrolet Silverado are already beginning to hit dealerships. The new 2014 GMC Sierra is the first redesigned version in seven years. The two models are GM’s best-selling vehicles, and although they share the same underbody, they are different in the exterior and interior design.
Analysts also predict that GM will sell more crew-can body versions of the two models and Chevy said that it expects around 60% of the Silverado customers to choose the crew-cab version. The price for the Sierra crew-cab starts at $33,210, compared with $29,110 for the double cab and $25,085 for the regular one.
“We are increasing our crew cab availability and it will be the majority of our volume,” said Tony DiSalle, GMC marketing vice president. “That’s really where the market has gone. Crew cabs have provided not just the truck functionality, but the interior roominess.”
The models come with three powertrain options: the 5.3-liter, 8-cylinder engine, the 6.2-liter, 8-cylinder and the 4.3-liter, 6-cylinder. The automaker announced that the 6-cylinder two-wheel-drive Sierra will get 24 mpg on highway, 18 mpg in city and a combined 20 mpg.