GM Expects US Customers to Buy More High-End Pickup Models image

GM expects customers in the US to buy the high-end versions of the automaker’s new full-size pickup trucks, as they also offer advanced safety options.

GM forecast a boost in sales for its luxurious GM Sierra and 2014 Chevrolet Silverado, each with a base price of $33,000. The ‘crew cab’ editions currently account for 50% of the Silverado sales and 60% for the Sierra, but GM expects 60% for the Silverado and 65% for the Sierra by the end of this year. These new trucks also feature several advanced safety options, such as forward collision alert and lane departure warning, which the previous models do not have.

The base price for the 2014 Silverado is $24,585, $28,610 for the double cab and $32,710 for the higher-end crew cab style, while the Sierra starts at $25,085, $29,110 for the double cab and $33,210 for the higher-end crew cab. GM says that its new 2014 Chevrolet Silverado and GMC Sierra are also more fuel efficient than the Ford F-150 six-cylinder, turbocharged engine.

“With the greater MPG of the new trucks, we expect GM to lower the fuel cost component by (about) $1,575, which would close the gap to Ford and widen GM’s total cost of ownership advantage,” Barclays Capital analyst Brian Johnson said in a research note.