GM expects Vsport to have around 10-15% share of Cadillac XTS sales image

According to a Cadillac executive, the luxury brand expects the Vsport performance edition of its large XTS sedan to have 10-15% sales, and will likely add other Vsport models in the future.

Cadillac’s 2014 XTS Vsport, which features a twin-turbo, 3.6-liter V-6 engine and six-speed transmission, is arriving in dealerships now. The XTS was all-new as a 2013 model and sales of the model totaled 17,624 through July.

The new performance model has 410 hp and 369 foot-pounds of torque, easily topping the naturally aspirated 3.6-liter engine in the XTS that has 305 hp and 264 foot-pounds of torque, said Richard Bartlett, assistant chief engineer on Cadillac’s twin-turbo engine. This means the Vsport can reach 60 mph in less than 5 seconds.

According to Hampden Tener, Cadillac’s product director, the Vsport could soon turn into a sub-brand for Cadillac as GM sees an opportunity to capture buyers who seek performance and styling above the traditional luxury sedan, but don’t necessarily want Cadillac’s ultra-high-performance, track-capable V-series models.

“In the future you can look to us to expand this idea to additional models, additional vehicle models, and also using the branding for performance or sport appearance-related options and accessories,” he said.

Cadillac also locally revealed its Elmiraj Concept four-seater coupe, which debuted globally this month at the Pebble Beach Concours d’Elegance event in Carmel, Calif. The concept is headed to the auto show in Frankfurt, Germany next month. Clay Dean, Cadillac’s executive director of advanced design, said Cadillac “may be closer” to offering Cadillac buyers a flagship vehicle beyond the XTS.