GM plans to double the size of its global design center in Incheon, Korea, adding more display spaces, new modeling studios and spaces for creative work.
By 2013, GM will complete the expansion of the center and will provide state-of-the-art work environment for over 200 workers that will provide digital design, interior and exterior vehicle styling and studio engineering. The last product of the design center is the Chevrolet Miray concept, introduced in 2011.
GM Vice President of Global Design Ed Welburn said, “The GM Korea Design Center plays a very important role in GM’s Global Design organization. Its expansion will create an environment for team members to dream, create and develop design strategies for GM’s future product portfolio.”
The numerous projects of the design center include models such as the successful Aveo, Cruze and Chevrolet Spark. The expansion of the center will adhere to the company’s leading environmental design practices such as the use of sustainable building technologies concerning the energy, recycled materials and water. GM Korea President and CEO Sergio Rocha is sure that the extended facility will help the company leave behind competition by developing new and exciting vehicles for the world.