GM fired the global marketing chief Joel Ewanick, after only two years with the company.
“It has been a privilege & honor to work with the GM Team and to be a small part of Detroit’s turnaround,” Ewanick said on Twitter. “I wish everyone at GM all the best.”
An anonymous source said that Ewanick didn’t manage to offer financial details about a recent sponsorship deal between GM, Chevrolet and Manchester United, the world’s most popular soccer club. In May GM announced it has signed a 5-year deal as Manchester United sponsor. The company said Saturday, July 28th, that Ewanick’s departure was effective immediately and that Alan Batey, the head of U.S. sales and service, will take his position.
“He failed to meet the expectations that the company has for its employees,” GM spokesman Greg Martin said.
In May 2010 Ewanick was named GM’s vice president and head of the US marketing and he oversaw the “Chevy Runs Deep” campaign that was launched at the beginning of the Major League Baseball’s World Series in 2010. In December 2010 he was named global chief marketing officer.
Earlier this year Ewanick pulled the company’s paid commercial from Facebook and said that GM will not be advertising for the Super Bowl in 2013. Recently sources announced that GM and Facebook are in discussions.