GM will launch on Independence Day its largest ad campaign in the past 7 years and it is for the all-new 2014 Chevrolet Silverado.
Chevrolet marketing executive Chris Perry said that this ‘huge’ campaign is GM’s largest in terms of spending over the past 6-7 years. He added that the US automaker hopes that the campaign’s message will “take back the soulfulness of the (pickup category).” As GM plans to become the leader in the full-size pickup truck segment, he relies on this ad campaign to get to the hearts of the truck customers.
“Now we feel we have this opportunity to really do both — highlight the strengths of the truck and show how it’s superior to the competition, and also reflect those values,” said Perry.
The ‘Strong’ commercial features a Will Hoge country song and the performers are Chevy owners from Texas and Washington state. The ad I 60-seconds long and showcases a Silverado truck traveling in several regions and the message at the end is “strong for all the roads ahead.” GM also plans to include more family-life images in its Silverado ads, as most truck customers choose this type of vehicle both for work and family.
The ad campaign will be lunched in Texas, where 40% of the Silverado production will be headed in the first three months.
Source: The Detroit News