GM increases mid-size truck production on high demand image

The No. 1 US automaker has announced that it would move to introduce a third production shift at its Wentzville, Missouri, assembly plant to cater for increased demand for its new mid-sized pickup trucks.

The company has moved to cater for the expected demand as the early orders for the 2015 Chevrolet Colorado and GMC Canyon have already reached almost 30,000 units. GM will add a third shift at the factory creating another 750 new jobs.

The first Colorado and Canyon mid-size pickup trucks are just reaching dealer lots and the facility located in the suburban area of St. Louis also builds the Chevrolet Express and GMC Savana fullsize vans.

The automaker has invested so far $513 million, adding in the process 1,315 positions at the facility as it prepared for the production of the two trucks – the new jobs come on top of the figure and the additional shift is expected to start assembly in early 2015.

General Motors relies on its full-size trucks – the Chevrolet Silverado and GMC Sierra – for most of its North American profit, but has decided lately to expand into the overall pickup truck segment. The mid-sized Colorado and Canyon have no competition from the traditional US rivals Ford and Chrysler, instead facing the Japanese offerings such as the Toyota Tacoma and Nissan Frontier.